In 1999, WAI DE Footwear originated as a footwear showcase seller in Yuzana Plaza, Yangon and followed by establishing WAI DE International Trading Co., Ltd. which is one of the pioneer company of importing the different kinds of footwear for women, men and kids from overseas. We also continue our footwear retails and distribute all imported footwear throughout the country. Currently, we import all kinds of footwear from Thailand, Malaysia, China and Indonesia and distribute there more than 100 international brands. Especially, we represent as a Myanmar sole distributor of Famous Thailand footwear company and also as a Franchisee of Thailand Brand footwear. Now, there are (14) WAI DE Brand showroom in Yangon, Mandalay, Nay Pyi Daw, PyinOoLwin and Bago and our company get more customers’ trust about our quality, price and services . The company was named by the founder ‘s name , Nandar Wai De ( WAI DE).
As a privately- owned by woman leading family company and followed by footwear market xperience, Daw Nanda Wai De , the founder of Wai De International Trading Co., Ltd. innovated our own creative brand “ Lily ” in 2002. We developed “ Lily” Shoes Collection with our own design, idea and creation and distributed as an own brand “ Lily” footwear with strong market penetration throughout the country.
In 2008, we made partnership with the special footwear factory in Thailand for manufacturing“Lily” brand Shoes. Nowadays, we made our brand “Lily” shoes from international footwear factories from Malaysia , Hong Kong and so on. In 2018, we have (29) Lily brand footwear showrooms in different Shopping Centers of big cities and we have over (50) dealers from different States and cities. We also sell and distribute our own brand footwear as wholesales system, as a sole distributors system in big cities and as Franchisee system for our clients’ satisfaction.
To be the Dominant Number One in branded qualified footwear chain in Myanmar
To spread beautiful and comfortable footwear by providing superior customer service.